She's WILD

Land is a Great Hedge Against Inflation with Rebecca Frantz, Land Agent at Hertz Farm Management

Episode Summary

Welcome back to the second season of She’s Wild, the Podcast for Women in Land & Development. Today's guest is Rebecca Frantz is a licensed real estate salesperson with Hertz Farm Management in Iowa. Rebecca has been serving clients in the land industry for three years but has been a licensed salesperson for four years. She is a graduate of Iowa State University where she earned a bachelor’s degree in Agricultural Business. In this episode, you'll get to know Rebecca as we discuss her love selling farmland. Her energy is infectious and it's easy to see why her clients love her and her enthusiasm for the agriculture industry.

Episode Notes

Welcome back to the second season of She’s Wild, the Podcast for Women in Land & Development. Today's guest is Rebecca Frantz is a licensed real estate salesperson with Hertz Farm Management in Iowa. Rebecca has been serving clients in the land industry for three years but has been a licensed salesperson for four years. She is a graduate of Iowa State University where she earned a bachelor’s degree in Agricultural Business.

Rebecca was raised on her family’s century farm in southeast Iowa. Her diligent work ethic and life experiences led her to Hertz Farm Management where she works with land and farm owners helping them market and sell their land. She has dedicated time to serve those around her on a local and national level through her involvement in multiple organizations including the Realtors Land Institute (RLI), Johnson County Planning & Zoning Commissioner, Ag/Business Group of Johnson County, Mid-Prairie Alumni & Friends Board, Iowa Corn Tri-County Group, and more.

In this episode, you'll get to know Rebecca as we discuss her love selling farmland. Her energy is infectious and it's easy to see why her clients love her and her enthusiasm for  the agriculture industry. 

Memorable Moments:

9:52 My favorite deal so far was helping my mom buy a farm. It was such a cool deal to get to work with family and see us gain land that was adjoining ours. We sold farms in the process, we bought farms in the process, we did a 1031 exchange in the middle of it. There was a lot of learning and there was also a lot of joy in building our operations.

14:50 I applied three times to serve on the Johnson County Planning and Zoning Commission. As someone that comes from a farm and someone who wants to educate people on agriculture, I wanted that to be taken into account with planning and zoning. I was adamant and kept applying every time a position opened. I wanted to increase my knowledge of planning and zoning and comprehend it better for my buyers and sellers. 

25:02 Land values have gone up nearly 30 to 40% since 2021. It is crazy how much they skyrocketed in such a quick amount of time. 

26:10 If it's high-quality ground, you're still going to see high prices. There’s still substantial amounts of cash out there in our sector of agriculture. People see land as a great hedge against inflation. 

Connect with Nancy:

Instagram:https://instagram.com/nancysurak

LinkedIn: https://www.linkedin.com/in/nancysurak/

Website: www.nancysurak.com

Connect with Rebecca:

LinkedIn: https://www.linkedin.com/in/rebecca-frantz-097424151/

Instagram: https://www.instagram.com/beccafrantz/

Twitter: https://twitter.com/rebeccafrantz_

Facebook Page: https://www.facebook.com/frantz.re

Hertz Farm Management: https://www.hertz.ag/

Book recommendation: Living Fully by Mallory Ervin, https://malloryervin.com/living-fully-book

Podcast recommendation: The Quote Of The Day Show with Sean Croxton

 

She’s Wild Sound Production by: Luke Surak, Surak Productions:  surakproductions@gmail.com

Episode Transcription

Nancy Surak00:00

Welcome to She's Wild the podcast for women and land in development. I'm your host, Nancy Surak. I created this podcast as a way to collect conversations of women in the land and development industry. I've been a land broker on the west coast of Florida for nearly 20 years. And I love to empower other women and to tell them about this amazing industry. But I find often that there just aren't enough women being featured on big stages, whether that's at local conferences, or nationally. So I set out to find these women myself that are killing it in my business across North America that are changing the communities that they live in every single day, whether they're building condos, multifamily, single family, office, or industrial projects. I hope that you will find this space to be inspirational, motivating, and educational. From time to time, I will feature women who are not only in my business, but also career coaches, and motivational speakers. Welcome back to She's WILD, the podcast for women and land development. Today's guest is Rebecca Frantz, a land agent, out of Mount Vernon, Iowa. Rebecca, I'm really excited to have you on the show today. I know that you're a huge fan of She's Wild. So welcome. I'm happy to have you as a guest. Please tell us a little bit more about your background and how you got into the land business.

 

Rebecca Frantz01:30

Yeah, you bet. Nancy, thank you so much for having me on this podcast. It's been such a joy to watch your experience of going through all the different interviews and the knowledge I've gained from it. A little bit about me is I grew up on what is now a century farm in my family in southeast Iowa. So I take great pride in coming from agriculture and being involved in it still to this day. I believe I'm actually the sixth generation on my farm. But so I grew up in agriculture. I studied agricultural business at Iowa State University. And I never dreamed of going into real estate ever. It was actually my mom's idea. Crazy. My sophomore year of college, she was like, Becca, I think you should get your real estate license. And I was like, I've never even thought about that. It's never crossed my mind. Like, why would I do that. But I had a cousin who was in real estate residential side. And I was picking his brain about it. And he was like, just get your license, join my team while you're in college, we'll see what comes of it. And so my first year in real estate was residential. And it was such a great learning experience while I was in school. But I'm not gonna say I miss it, study agricultural business, I was like, I want to try and do the land side of things. I had no idea that would even be an option for me. But I sought out the company hertz farm management when I was in school, and just got connected with them. And it's been a dream ever since I joined them after college. And I've been here so

 

Nancy Surak03:07

So you finished college, kind of right in the middle of COVID. Right? 

 

Rebecca Frantz03:12

Yeah. 

 

Nancy Surak03:13

And you joined the firm right before you finished? So tell me a little bit about why did you think, you know, I'm gonna start in the land business in COVID What was that? Like?

 

Rebecca Frantz03:23

I tell my broker, I have not ever seen a slow market, which I don't know if that's a benefit to myself or not. But I've only ever been constantly going going going since in this business. So it's really fun to see how many deals we've put together the last three years since COVID happen, but I'm also not used to a quote unquote, normal market, I have higher expectations, I think, than the normal person. And so I have to remind myself also at times, like, okay, Becca, this isn't how it's always going to be.

 

Nancy Surak03:57

So how do you how do you handle that?

 

Rebecca Frantz04:00

I would, I have a lot of conversations with myself, and with Troy, who's my broker. But I would say that's the biggest thing is just kind of grounding myself of going back to reminding myself this is not normal people having six offers on a farm, which is what I typically sowing isn't normal. Having multiple offers above listing price is not normal. And I would say the last, oh Jiminy, six months, we've started to see it shift in our area where things are slowing down a little bit. We're not getting multiple offers, we're not seeing record prices broken on farms. And so as much as it is for myself, I'm also reminding my sellers like don't expect to get six offers,

 

Nancy Surak04:43

Right? So So you said you focus mostly on farms what's a typical transaction look like for you?

 

Rebecca Frantz04:49

So when I say farmland it's what people are growing corn and soybeans on here and I what mainly I do some recreate Showground I just had a proposal done on some transitional ground. But a typical transaction in terms of like, selling like, period? Or what do you think? What are you asking me?

 

Nancy Surak05:12

Just just describe like a typical deal for you that you might touch or that maybe tell me about a deal that you've done recently.

 

Rebecca Frantz05:18

Okay, so typical transaction, one that I'm thinking on is once we get it listed, you know, it depends on if it's an auction or listing. But with the listing.

 

Nancy Surak05:29

Take me through the listing, like if the listing, what does that look like?

 

Rebecca Frantz05:34

So once we put full on brochures together at Hertz, for our properties, I'm not sure if that's something on the development side, but at Hertz, we'll put together kind of the tax information price per acre, I will go fly the drone on all of our properties. So we'll put together a packet of information, put it out on the MLS, put signs up, and then I'll take it around to attorneys, lenders, other people that are of influence to potential buyers. And then you wait for someone to call essentially, or if you have a buyer, we're bringing buyers in on one of our other agents or bringing a buyer in,

 

Nancy Surak06:09

Right. So when it's an auction, how is that different? How does that kind of play out for you guys?

 

Rebecca Frantz06:14

So auctions are a huge team effort here at Hertz, because it is not just me who might be listing the farm or bringing it to auction, we have to bring our admin staff who are helping kind of put all of our paperwork together. Other people helping set it up that day are Ringman for the auction that day. But the main difference is that you're putting a sign on the property, you're still putting a brochure together, and then you wait till the day of auction essentially, to see what it's going to bring, we put an expectation with our sellers of you know, we're going to we think it's going to sell at this price. And we typically will set a reserve. But you know, there's no guarantee until you get there that day. And that's where it's been really fun the last two years is because there is a little bit of that unknown, good or bad, we're now walking into something where we're setting expectations, if someone's going to take it to auction of you might get $15,000 per acre. But if two people don't want it bad enough, you might only get 13.

 

Nancy Surak07:11

Okay, so when you think about auction versus the listing side, which is your favorite, which do you prefer?

 

Rebecca Frantz07:18

Auctions are really fun. I love a listing, though. And I think I like that because it gives people time a little bit. I know the last two years haven't been normal, but it gives people a little bit more time, in my opinion to put their best foot forward. And it might be above what we haven't listed at it might be a bunch of negotiating, but I do kind of like the negotiation part of things.

 

Nancy Surak07:45

Alright, so tell me a little bit more about that why

 

Rebecca Frantz07:49

It's at Hertz, I would say probably 80% of our transactions, we deal with buyers and sellers. And so I don't deal with a lot of other agents. But it is fun. I had a deal recently, where I was dealing with a residential agent, she brought me a buyer on a farm of mine. And it was really fun to go back and forth with her not in a competitive manner. But just to get to have conversations, you know, and go back to the seller, I enjoyed that aspect of it, I would say mainly for meeting other people. And just, I do like a little bit of a competitiveness to the transaction.

 

Nancy Surak08:26

Yeah, trying to figure out what's what it's going to take to get over the finish line.

 

Rebecca Frantz08:30

Yeah, because it's not only setting, you know, going back and forth with them, but it's also meeting the expectations of the seller. And sometimes they those goals are attainable and sometimes I've had sellers where it just feels like no matter even if someone's giving you listing price, it's still not enough. They find a reason for it not to be enough.

 

Nancy Surak08:47

So how do you handle that? When you have a seller who's like they get listing price, and they're like, what do you do?

 

Rebecca Frantz08:54

Could get more, you know, we've had it a few times. But the typical thing is we will list a farm 7 to 10% higher than what we think it's already worth. So if there's not someone else coming in with a second offer, in that timeframe that we have it you know, we remind them you know, this could be the best offer and typically the first offer is the best offer and that's a saying I probably say too often but it's true and I just think walking through some of those things of let's go back to the proposal let's see what we had it you know, valued at and then you know, remind them if they're coming in right you know, the first few weeks of it being listed and they have a high offer it's probably gonna be one of the best ones right?

 

Nancy Surak09:37

So when you think back over the last several years and you've been doing these different transactions, whether it's farm or some other type of land, what's been your the one deal that stands out as like your absolute favorite?

 

Rebecca Frantz09:52

I would love to say one of my first transactions just because it's so like vivid in my mind, but I will say, probably one of my favorites. And this might be biased was helping my mom buy a farm. It worked, it was such a cool deal to get to work with family, and also kind of see us gain land that was adjoining ours already. So that was probably my favorite transaction to work through.

 

Nancy Surak10:18

Because you know, it's going to probably transact to you or your sibling, Do you have siblings?

 

Rebecca Frantz10:24

I do. I have six siblings.

 

Nancy Surak10:25

So at some point, it's probably going to be something that will get passed down, right? Maybe?

 

Rebecca Frantz10:29

Yeah it will. And it was really cool, because it's honestly probably one of the transactions, I've learned the most done, we sold farms in the process, we bought farms in the process, we did a 1031 exchange in the middle of it. So there was a lot of learning, but there was also a lot of joy in kind of building our operation a little bit more.

 

Nancy Surak10:47

That's awesome. Okay, so speaking of learning, I saw that you have been taking like every class through the REALTORS Land Institute, I think to try to attain your ALC. Tell me a little bit about how you learned about our RLI and like maybe your favorite class there and what you have left to get your ALC.

 

Rebecca Frantz11:08

So Hertz is a big component of continuing education, they push it and I am so glad I work for someone that wants me to continue learning. That was how I found out about it was just the company encouraging me to take the classes, especially right when I started in land, they were like, take land 101, like become a member of RLI take Land 101. And I was like, Okay, you're telling me to do this. I trust you guys. There's a reason my license is with you. So I took Land 101 with Ben Crosby, and I loved the class. I love interacting with other people. And it was kind of weird, because my first two classes including that one are online because of COVID. But that's kind of how I got introduced to RLI. The past year, I've gotten way more involved in the Iowa Chapter as I sit on one of the committees for it now. And it has just been so fun going to national land conference last year going again, in a few weeks of meeting agents across the country. You know, Britney being one of on me learning your name, you know from it as well at National Land Conference. That's kind of how I got into the whole circle of it.

 

Nancy Surak12:17

Ya know, I love our ally, I took my Land 101 I believe in either 2005 or 2006. So, okay, first things I ever did.  And for me, I was older my career right when I transitioned into the brokerage side, so I been around commercial real estate and brokerage, but I wasn't an agent. And so that classes sort of snapped all the pieces together for me okay, show you all the basics. I tell people all the time, if you really want to get into the land business, especially as an agent, that's a great class to take, it's going to teach you a lot of the vocabulary, a lot of the basics, and then you can kind of decide where your specialty will be from that. Right?

 

Rebecca Frantz12:28

Okay,  And I've seen commercial agents, I just took land investment analysis in December of last year. And there was two commercial agents who were like, I have no plan to get my ALC right now. But I wanted to take this to learn about, you know, the investment side and the Excel sheets and whatnot. And I thought that was such a good idea.

 

Nancy Surak13:18

I wish there were more of those things. Because they are people who think, you know, oh, it's just like selling another piece of property. And it's even our two practices are drastically different. Like I don't farm right? You know, and I tell people when they come, I had a meeting this morning, and they're like, Well, what's your specialty? And I was like, I sell all types of land, except for one type. I do not do operating farms. 

 

Rebecca Frantz13:43

Okay, 

 

Nancy Surak13:44

Because for me, it's a total different asset than something that is transitioning to development.

 

Rebecca Frantz13:51

100% and your buyers are going to look completely different 

 

Nancy Surak13:56

100%.  

Rebecca Frantz And that's where I mean, I thrive off of you know, marketing with Hertz of, we have multiple agents who we really have a management side also, we know so many farmers, we do have investors that we work with, and it were it's becoming more, but like you said, our buyer pools are completely different. 

Nancy Surak Yeah. So tell me a little bit about I noticed on your resume, you're now on the Planning and Zoning Commission for Johnson County as of January of '23. Tell me, how did you raise your hand to do that? And what is it that you hope to gain either for your community or for yourself in your professional development by I'm assuming it's a volunteer role? Correct?

Rebecca Frantz 14:42

It's a volunteer role.

Nancy Surak14:43

Yeah. Tell me a little bit about that. And I know that that's a public public position. So as much as you're comfortable.

 

Rebecca Frantz14:49

Oh 100% So I had actually applied like three times. No shame to Johnson County. I live. I reside in Johnson County today. I love where I live, but we are not the most Ag friendly, I will say. And as someone that comes from a farm and someone who wants to educate people on agriculture, I wanted that to be taken into account with planning and zoning. And so I had applied, oh gee, many, two or three times. And I assumed like I was, they were always picking someone else, because I was the young one and whatnot. But I was adamant and kept applying every time a position opened. And finally, they were like, Becca, we're gonna give you a shot. And so there was a one year term open last year that they allowed me to fill. And the main driving factor besides agriculture was I wanted to increase my knowledge on planning and zoning and a county that I do a heavy amount of work in for the Ag real estate side, so that I comprehended that better for my buyers or sellers someday. And I could answer their questions like that. So those were kind of my two driving factors. And then when my one year term was up, they told me, they encouraged me to apply again, they said they enjoyed having me on the board. And so I'm now set for another five years on my County's Planning and Zoning Commission.

 

Nancy Surak16:09

Yeah, so I didn't realize that you'd served last year. So that's great. Because I looked at it and said, you know, January 23, through whatever 28. And I was like, Oh, my God, that is a long appointment. But it's cool, because I don't see that a lot in Florida, where a broker will say, I will take on that volunteer role for the greater good of the community.

 

Rebecca Frantz16:29

And it's been such an enjoyable learning experience, we kind of had an not an agreement, but discussion of if one of my projects ever came across my desk, I probably wouldn't be allowed to vote on it, you know, because that's biased. But so far, you know, it's only been good to where I can answer questions more thoroughly, and more detailed for my sellers when they have it when it comes up.

 

Nancy Surak16:53

So now do you do any development parcels at all? Or is it really predominantly the Ag stuff?

 

Rebecca Frantz17:00

Predominantly the Ag stuff.  Like I said, there's some transitional land that we've dealt with and worked on. But the transitional land that we've sold, it's so early on in the transition stage that I have never, you know, bet on the full on development side of it yet. I think it is a fun goal. And it's something I would love to do someday, but primarily focusing on Ag land right now.

 

Nancy Surak17:23

Got it. Okay. So when you go back, want to take us back a little bit. So you went to school or university for agricultural management, grew up on a farm? What exactly was it that triggered your mother into saying, you would be great in this role, go sell land, or go pursue real estate.

 

Rebecca Frantz17:46

So to take a step further back, my parents built a successful construction company when they got married. So my mom had always kind of been around it. And she knew of it she was the best stay at home mom when I was a child, but she, you know, knew enough about it to be like, Becca, I think you would do well in this. I had the personality of kind of being out there. I wanted to do sales of some sort someday, because I love talking with people. And so she was like, Becca, I think this would align really well for you. And I was nervous because I knew nothing about real estate, I had nothing to do with that part of a family business at a young age. And so I was like, I don't know if this is for me. But my cousin took me on. And he kind of taught me all the ropes because he was in a town just 20 minutes away from my college. And so it worked out well to learn the residential side under him and just kind of all the basics of real estate.

 

Nancy Surak18:44

Right. So what's been the biggest obstacle you've had to overcome?

 

Rebecca Frantz18:49

Oh, Jiminy, I would say my age. I am 24 years old today. And I can talk to someone on a phone and know what I'm talking about and sound intelligent. But for example, I had a proposal meeting last summer, had conversations over the phone, it was great. Thought I had a done deal, went and met with them in person. And the guy asked me he's like, how old are you? And I was like, I'm 24. And he ended up going with another broker, which was totally fine. But that I saw that as a downfall. Like he looked at me and automatically thought, for me, it was probably that I was inexperienced. And that's where I do bring Troy my broker in on a lot of my conversations for my bigger deals, because that experience that he has helps me so much, and it puts connections together that I don't have at 24 years old, right? 

Nancy Surak Well, when I first got into the land business, I was 35. Okay, so I wasn't exactly young, right? Yeah. But I had to go on a lot of those sales calls with my broker as well. And to the point where I was like, hey, look over here like I'm gonna be the one doing all the work like it clients would eventually figure that out, right? Cause they would call the broker. And then I would be the one returning the call doing all the negotiations, sitting with them and being like, this is, you know, a series of offers. This is what's come in this is how I think you need to do it. And for me, what was lucky is that I had pretty much a whole career before. I wasn't 24. But it was still like, I don't think a competence thing, but it's a trust issue, right? Like, I think serving on your Planning Commission is going to be huge for your resume. Obviously, like, that's huge. Getting your education through an RLI. Again, huge. Like you that's only this is temporary, is I guess where I'm, I'm leading you like it's temporary, you're gonna, you know, make a reputation for yourself and say, like, maybe 24 or 25, but I can work rings around anybody who might have some bad habits or not be as hungry as me. So there's that Yeah, what 100%? Yeah.

 

Nancy Surak 21:00

So what is one of the stranger things you've encountered on any of your deals so far? 

 

Rebecca Frantz21:08

Oh, strange stuff. I would say one thing that left me uneasy if I can go that route with this was there was a deal I did a year ago. And I don't think I'll ever forget this. I was so nervous leading up to closing. Because I felt like the other end it's not to down talk this agent, but the other agent didn't represent their clients. Super well, in terms of this was a WRP contract. And if you don't know what WRP is, it stands for the Wetland Reserve Program. And so those contracts are not really dissolvable with their with like the state. And so the state kind of has access to it for life. And I was like, do these people realize what they're getting into? Like, yes, they want a hunting property. And they're getting a hunting property, they're allowed to do whatever they want on it. But they can't take it out of this WRP. And I remember asking the other agent, I was like, they do realize this correct? Because they were, they came in with an offer over our asking price. And I was like, There's no way this should be selling for what it's selling for. And she's like, Yep, I got their initials on the contract. And I was like, that's great. But did they read the contract? And she's like, well, their initials are on it. So we're okay. And I was like, I don't care about necessarily covering my, but I want them to be educated on what they're buying. And, you know, so far, no complaints I that no one ever came back on anything. But I remember being so uneasy going to the closing table, because I was like, they're not my clients. I can't call them, you know, behind closed doors and be like, hey, I want to double check. But what she just said, she's like, they signed the papers were okay. I'm like, I don't love that. 

 

Nancy Surak22:56

Yeah, I mean, I do the same thing. When I'm like, Oh, somebody's not doing their job. I mean, I see that a lot in my business, right?

 

Rebecca Frantz23:04

And that's what we're here for, is to educate.

 

Nancy Surak23:07

Yeah. And sometimes it's not even the other person's fault. It's just they they don't know better. Right? Like, well, they don't know what that means. You know, but I'm with you.

 

Rebecca Frantz23:20

There's different contracts where I was like, it's not CRP. It can't be it's not like a short 10 year contract like this is for life. And so she was like, well, it'll be okay. And I'm like, oh, but you know, otherwise, thankfully, a lot of our deals are pretty black and white, you know, it's bare land. There's no home inspections, or anything like that going on. But that was the one deal that I was left a little uneasy from, I remember,

 

Nancy Surak23:46

What a great lesson because that will never leave you, right. And so you're engaged with a buyer and you're repping a buyer, if that were to come up, your mind is gonna go right back to that deal. And you're gonna say, I want to make sure you understand this, because it's important.

 

Rebecca Frantz24:01

100%,

 

Nancy Surak24:02

Which is gonna make you a really great offer, when you get your brokerage license. Like, it's gonna be awesome. That's where like, your knowledge and your expertise comes together with really caring about who you're working with as a client. 

 

Rebecca Frantz24:18

100%

 

Nancy Surak24:20

And that makes me excited about like, your future and your career and kind of like this the future in terms of the industry overall, it's been great to hear all your backstory and all of that and hear about your deals. I'd like to now go into what's happening in the farm market, like the land market, you mentioned it earlier. And you said things are not quite as hot as they were previously. Yeah, tell me a little bit about like transaction volume, are things still moving and they're just not as rapid as a pace or what what do you guys seeing right now at the beginning, or this will probably launch in March. So we're at the end of February today. What are you seeing in the business?

 

Rebecca Frantz25:02

So for those that don't know our market as well, the land side, if we go back to 2021, to where we are today, land values have gone up nearly 30 to 40%. It is crazy how much they skyrocketed in such a quick amount of time as for other areas of real estate. But things are slowing down a little bit for multiple reasons, interest rates being one of them. For us. I was talking with a lender the other day, and people just don't want a 7% interest rate on land right now if they don't have to. So it's slowing down. But depending on the piece of ground, and its location, and if it had joined someone who has had a farm in their family for 100 years, and they have been dreaming of always owning the piece beside that, you're still seeing high prices. So it really is just depending on the piece, but overall, we are not selling as much land as we did a year ago.

 

Nancy Surak26:03

Okay, so you're not seeing just the volume of transactions, but prices seem to be holding for the most part. Okay.

 

Rebecca Frantz26:10

I would say prices are steady. There's a bunch of surveys that come out on the Ag land side that I keep up with, you know, semi annual sales quarterly or quarterly surveys. And one of them said that we went down a little bit this past quarter, but I would argue that it stayed steady. So if someone really wants if it's high quality ground, you're still going to see high prices, there was a farm in January, so a month ago, that sold at $21,000 an acre. And that seems high considering all the factors at play with you know, commodity prices being unknown interest rates, input costs. So like I said, if someone still wants it, there is substantial amounts of cash still out there in our sector of agriculture.

 

Nancy Surak26:57

Nice. Okay, so here's where the I go into my rapid questions. Okay. So now you're like, Okay, let's go like you're on a game show. Which is awesome. Okay. So you know, because you're a regular listener, here on She's Wild, you know, that I always asked like, what's your best piece of advice for somebody young, right, coming into the business, you are that person? 

 

Rebecca Frantz27:19

I am. 

 

Nancy Surak27:20

But I'm sure because you're 24, you would be like, if I was 21, you would be the person I would be calling because I can identify with you. If somebody was right out of college, like really green. And they said, Hey, Becca, tell me about your experience, I want to jump into either brokerage or, or getting into farm investment or development or whatever, what's a piece of advice you would share with them regarding getting into the land business as an industry.

 

Rebecca Frantz27:50

The two that come to mind is number one, I have always, in my short time tried to rush my career. I want to be where my broker is who's been in this business for 25 years. And I have to constantly remind myself that that takes time. It takes education, it takes experience, you know, I'm sure there's deals he has failed on that I don't know about because I was never here. So I would say give yourself grace and time. And the second thing that comes to mind is be as educated as you can. Because I have gained so much confidence over the last three years that I've been in it. Because I'm choosing to take the classes with RLI. I'm choosing to go to different lunches that we'll talk on, you know, an hour long of What's New in real estate, what's new in agriculture, those things that seem like they're taking up time in your schedule are actually going to benefit you so much long term I've learned. 

 

Nancy Surak28:50

Yeah, that's a great piece of advice. Okay. Next question is, I know you listen to podcasts, because you listen to this one. Outside of this podcast, is there another podcast or a book that you've read or listened to recently that you could recommend that you think, Wow, this is a really good use of my time, either weekly, or just in general, that folks here today that are with us could say hey, put that on your, your listening or your reading list. 

 

Rebecca Frantz29:15

So, for a book, something that I or book that I read recently, it was called, Living Fully by Mallory. I'm gonna butcher her last name Ervin. I'll send you the link to it, but

 

Nancy Surak29:28

perfect.

 

Rebecca Frantz29:29

I am someone that gets so caught up in my work and I love my job so much that I don't think I ever need to take vacation or whatnot, or it's going to drag me down or I'm going to miss an email. And that book seriously changed my life a few months ago. I'm just like, Becca, you need to realize that like life is gonna go on work is gonna go on but you have to go make these memories. I'm 24 years old. I should not care to work some of the hours or weekends that I do. I'm so glad I love my job to the extent I do. But that's a book where I just think it realigned kind of living fully and living for every moment that I was like, and there's some great leadership tips in it that I thought were good. Also, I'm a big, like leadership, motivational little thing. Sean Croxton has a quote of the day show. I don't know if you listen to it don't oh my gosh, it's like maybe 10 minutes every single morning. There's like, a little motivational speaker for like, any polls from different, like longer modal motivational speeches, but it's like short five to 10 minutes. And it is just like the best little thing to get you going every day. 

 

Nancy Surak30:37

It's ike a TED talk in your ear every morning. 

 

Rebecca Frantz30:39

Yes, yeah. 

 

Nancy Surak30:40

I can't wait to put it on my list. 

 

Rebecca Frantz30:42

Sean Coxton, you have to listen to it. They've I've won has not let me down yet.

 

Nancy Surak30:47

That's awesome. That's out. That's like the tip of the day for me. Because I'm always I have a series of shows that I listened to him books. And sometimes I'll like listen, and I'm like, this isn't doing it for me today. And so then I'm like scrolling the content. And sometimes I can't find like a good one. So I'm always on the hunt for something else.

 

Rebecca Frantz31:08

100%. And I love it because it's short, but it's motivational. And so it's something that kind of resets my mind every morning, have something to think about?

 

Nancy Surak31:16

I think that's fantastic. Thank you for sharing that. And then finally, as you grow in your career, and as your experience unfolds, where can people follow you? Where's the best place for them to follow you is online? Is that Instagram or LinkedIn? Like? Where are you most active?

 

Rebecca Frantz31:32

People are more than welcome to follow me on both. I'm pretty active on LinkedIn and Instagram. Those are probably the two main ones I'm on Twitter a lot to for agriculture. So those are probably be the main ones. I think it's like at Rebecca Frantz or Becca Frantz.

 

Nancy Surak31:49

Okay, awesome. Now I have one final question. This is going to show the cool side of me. You're ready. 

 

Rebecca Frantz31:55

Okay.  So in 2022, there was a young boy who talked about his love of corn. Okay, one kid, I don't know his name, but you know what I'm talking about, right? Yeah. He was like, I love corn. Except it was with an accent, right? Yeah. Did you guys have any impact from that in your business? Did people talk about it out there? Or was it like really not an event? It was everywhere online. What I like last year, It was on like, I'm not on Tik Tok, but it was on Tik Tok. It was on Instagram. It was all over. People laughed at it. And it was funny, but like, no one took it didn't do anything for us here in Iowa, if that makes sense.

 

Nancy Surak32:36

I was hoping like, all these people were like, I want land where I can grow corn. I know. It's silly. But I had to ask, I was like, I'm gonna ask this question.

 

Rebecca Frantz32:45

No, I mean, we are the largest, you know, corn producing state, second and soybeans. So it's a great question to ask. I appreciate it. Because I was like,

 

Nancy Surak32:54

that's gonna impact Becca's business. Like everybody's talking about this kid who loves corn, like she's gonna love corn to when you when it's all around you, right? 

 

Rebecca Frantz33:02

I do love corn. I prefer the years that our fields are in corn over soybeans. But no, it did not affect us. If anything, our biggest thing that affected us was people seeing that land is a great hedge against inflation. And that's where we had investors coming in, you know, and we have a lot more of them today. I'd say that's a lot bigger than that video.

 

Nancy Surak33:24

Okay, so that is a great place to end the podcast is that land is a great hedge against inflation. Because 

 

Rebecca Frantz33:30

We should end on that. 

 

Nancy Surak33:32

That isn't something that I think we're gonna really solve here in the very, very short future. So if folks are listening, and they're like, we're gonna put my money, maybe they should give you a call and be like, that can help me find some farmland in Iowa.

 

Rebecca Frantz33:46

I would love to.

 

Nancy Surak33:47

I am so glad that you joined me today. And I'm really happy that you came on and you shared your personal experience. For the listeners here on She's Wild. Thank you for joining me.

 

Rebecca Frantz33:57

Thank you so much for having me, Nancy. All right.

 

Nancy Surak34:01

Thank you for joining us for another episode of She's Wild the podcast for women and land and development. If you enjoyed today's show, please go out and rate us so that we can be found by other women in our industry. And if you know women who are working in land and development, please share this podcast with them. And if you know a total rock star woman, badass chick who is killing it in land and development anywhere in North America. I want to know who she is. Please reach out to me so that I can feature her on an upcoming episode.