She's WILD

How I Started A PropTech Company Without A Technical Background, with April LaMon, CEO and Co-Founder Alosant

Episode Summary

Welcome back to the She’s Wild Podcast! I’m so excited to have April LaMon as our guest on the show today. April is an experienced entrepreneur and technology expert with a penchant for developing innovative digital platforms, software solutions, and operating systems that seamlessly connect real estate developers and their communities with residents, prospective home buyers, and local businesses. As the CEO and Co-Founder of Alosant, she has pioneered the creation and growth of groundbreaking PropTech programs and services for residential and mixed-use communities nationwide as she continues to be at the cutting-edge of technology.

Episode Notes

Welcome back to the She’s Wild Podcast! I’m so excited to have April LaMon as our guest on the show today. April is an experienced entrepreneur and technology expert with a penchant for developing innovative digital platforms, software solutions, and operating systems that seamlessly connect real estate developers and their communities with residents, prospective home buyers, and local businesses. As the CEO and Co-Founder of Alosant, she pioneered the creation and growth of groundbreaking PropTech programs and services for over 70 residential and mixed-use communities nationwide.

In today's episode, April and I talk about the origins of Alosant and how she didn't have any experience in application development when she was approached to develop an app that connected real estate developers and their communities with residents. Today, April leads the company and provides developers with a competitive edge by configuring PropTech solutions that offer future residents an immersive experience of what life will look and feel like at a community before it is fully developed as well as solutions they can use once they move in.

April's story is an inspiration to anyone who has ever been told that they can't do something because they don't have the right experience. With hard work and determination, anything is possible.

Memorable Moments:
22:28- We're finding that developers are coming to us earlier and earlier in the process, because they want a way to share that story. They want a way to take their vision and make it more tangible to people even before it exists.

26:46- I think the biggest challenge then, and to some degree, it's starting to get a little easier, is convincing people that this vision of making your community this relevant, generating this much awareness that people will download and use and engage, and it will, it will lead to a better experience in the community.

28:38- One thing as I coach young people is really listen to that voice deep inside of you. Because even if you don't realize it here, there is something here that's guiding these decisions.

31:18- You can always, always benefit by being curious, be curious, things aren't always what they seem, or there's a lot more there than might appear at the surface. Take the time, allow yourself the time to be curious and really explore whether it's a problem that you're trying to solve. The first and quick answer might not be the right one. Take the time to be curious and go deeper.

Connect with Nancy:
Instagram: https://instagram.com/nancysurak
LinkedIn: https://www.linkedin.com/in/nancysurak/
Website: https://nancysurak.com/

Connect with April:
LinkedIn: https://www.linkedin.com/in/aprillamon/
Alosant LinkedIn: https://www.linkedin.com/company/alosant/
Alosant Website: https://www.alosant.com/

April’s Book Recommendations:
My Life in Full by Indra Nooyi via Amazon: https://amzn.to/3BzYYV0

She's WILD Sound Production by:
Luke Surak, Surak Productions: surakproductions@gmail.com

Episode Transcription

Nancy Surak 00:00
Welcome to She's Wild the podcast for women and land in development. I'm your host, Nancy Surak. I created this podcast as a way to collect conversations of women in the land and development industry. I've been a land broker on the west coast of Florida for nearly 20 years. And I love to empower other women and to tell them about this amazing industry. But I find often that there just aren't enough women being featured on big stages, whether that's at local conferences, or nationally. So I set out to find these women myself, that are killing it in my business across North America that are changing the communities that they live in every single day, whether they're building condos, multifamily, single family, office, or industrial projects, I hope that you will find this space to be inspirational, motivating, and educational. From time to time, I will feature women who are not only in my business, but also career coaches, and motivational speakers. Hi, welcome to shoes while the podcast. Today's guest is April LaMon, who is the CEO and co founder of Alosant. April, I'm so excited to have you here because you're the type of guest who is not necessarily in the land space or the development space yet your company is impacting my world in great really cool ways. And I can't wait to dive in to get your career story. And talk to you about what you're doing with your with your business and kind of the trends that you're seeing throughout. Throughout what you guys are doing. It's so exciting. So welcome to the show. What I typically do is I let you go ahead and introduce yourself. Tell us a little bit more about who you are, and what fun things that you're working on right now.

April LaMon 01:53
Awesome. Well, again, my name is April LaMon, and we have been part of Alosant now for the last four and a half years, we have an interesting background as a company, we started in data analytics based on website behavior for real estate developers. And in early 2017, a major land developer in Southern California status, Paul Johnson, and he's with Rancho Mission Viejo, he had an observation. Everybody has this phone in their hand, I need my community to be here. And to drive awareness for all the wonderful things we're building for this community, as well as to make it relevant to a community that will ultimately have 14,000 homes. So he's like, how can you get me on this device. And we were really intrigued. And they're like, Paul, that's a great idea. But we're not app developers. And he said, You know, I would rather take a shot a new figuring out how to build an app, then hire someone that knows nothing about community development, and what it means to people to live in these developments. So he said, I'm going to take a bet on you. And about nine months later, we had the ranch Life app completed. And we launched it to hit about 2000 residents at that point. And we just watched and within 90 days, over 90% of those residents were logged in active users of the app. And what was in there? What were all the events going on? What were those amenities and share spaces? When are they open? When are they closed? How do I get involved? When I first moved into the community? How do I let my friends know what a great places to live? So going into 2018, we took that underlying software code. And we branded that as AlHassan. And we've just been growing like crazy, ever since going to other major land developers across the country and in Canada, who want to have that same level of connection between these amazing spaces that they're creating, and the people that will live there one day or who already do.

Nancy Surak 04:08
What a cool story. That a client said, I believe in you so much, and what you're doing and the service that you provided me that I want you to try to do something you've never attempted before. I mean, what a huge compliment. Amazing.

April LaMon 04:26
It's enormous. You are so right. And from that really moment, it gave birth to the whole culture of our company. So at Alosant, the number one priority is delivering on our promises. When we say we're going to do something, it means we're actually going to do it. You know, we're going to walk through walls crawl through glass, but if we say we're going to do it, we're going to do it. And that means promises to customers. That also means internal promises across different parts of the company where we're you know, We're all in this together. And if I'm relying on you to complete something to a, you know, a great level of with a great level of care and accuracy, and I need that to do my part, then if we're all aligned around that vision and that commitment, then you know, we're in a position to do great things with great people.

Nancy Surak 05:21
Yeah, no doubt. What a great story. So. So for my audience, you started off with one community? Where are you now? How many communities? Do you guys have these active mobile apps are that you're on? You know, rolling out currently?

April LaMon 05:36
Yeah. Thanks for asking. That's a great question. So a couple things about the platform, the software, we do work with developers and individual communities, we brand the software to each one of them individually. We want the people that interact with your community to feel like, wow, they built an app just for me. Now we're purpose built for active lifestyle communities. So a lot of the underlying code and functionalities features are necessary across the board. But we want that imagery that those the tone of voice of that brand to really resonate with those end users. So over the last three years, now we're in 72, different communities, we work with 19, we've worked on some of those are individual locations, but 19, national and regional developers. So we love the idea of proving ourselves delivering on our promises, and then grow with them. And that's been a really good recipe for us, we've been focusing on those fastest growing fastest selling communities, because they tend to have a number of different messages are trying to get out to different personas. So certainly the people that live there, they need everything, right. But if you're considering buying a home, you might just need a fraction of that and a lot more about who are the builders, what are the models? Are there 3D walking tours? How do I make an appointment to go and meet with a member of the team so we can talk really about what my needs as a buyer are. So the app is designed so that you will have a single platform, but then we can make it relevant to each of these different types of users or user personas within a single application.

Nancy Surak 07:27
So how much did the early 2020 with the shutdown and COVID, how much did that really just create a huge demand for what you guys were doing? I mean, you were in the right place at the right time. I mean, and I hate to even say it that way. But I mean, everything went online, what a great opportunity for you guys,

April LaMon 07:47
You know, it's classic, when, when life gives you lemons, figure out how to make some lemonade. And so we were really, in a way, one of those types of businesses that became not even a nice to have, but a must have been the really soul connection. couple of interesting things. You know, we immediately pulled all of those events that happened throughout these communities, no in person events, switch them to virtual events. We had communities, you know, really screaming for help as they could start to reopen, but modulated and they were really accountable for occupancy in a way that they had never been before. How do we open the fitness center to just 20% of the possible occupancy? How do I know? And so within three weeks, our team came up with a product called amenity pass. And it allowed the community to have residents essentially make a time based reservation to use the gym or to use a clubhouse and be able to really modulate how many of those passes were available at any given time. So if this week, it was like we're we can open 25% But then in two weeks, we could open 75% It was a very scalable way for the community to both comply and keep the residents safe and keep the spaces and activities you know, still happening in their communities.

Nancy Surak 09:21
So a lot of your communities in the master plan development arena is just not not just residential homes. There's also town centers, and in some cases, other types of uses, like offices. Are you guys seeing a crossover from the residential space into the commercial space?

April LaMon 09:41
We are we are I think about it sort of in the sphere of a mixed use an environment that might just be heavily skewed to residential. So for example, at Lakewood Ranch or Lake Nona in your markets, you know, they really have a very cohesive point of view You have what does it mean to be in community? It's certainly that people that live here, but they may also be providing those commercial spaces or retail food beverage experiences. And they want to include that into the feeling of community for the people that live there. So we have several of these applications. Exactly. To your point that are live, work play focused and creating that cohesion across the whole system.

Nancy Surak 10:29
Are you seeing any interest from municipalities yet? I would think that some towns might be knocking on your door as well, if they want to create that sort of excitement about their communities.

April LaMon 10:42
You know, we, we are starting to see that as well. We work with the Town of Big Sky in Montana, Big Sky, Montana, you might know of as a ski destination, and there certainly is the resort component. But there's also a whole town center there that has all of the shopping and food and beverage and lodging, and so really to kind of create a place where everything for that town center to come together, whether it's for people that live there full time, they might be second or third homeowners. Or maybe I'm just going for a take my family for a week skiing, and I don't want to miss out on anything, right? I want to know what's going on real time right now,

Nancy Surak 11:23
Or just know more about wherever it is that you're visiting. You know, like, what else can you do besides just that ski activity, which is fantastic. I'm a big skier. Yeah. So taking it back now. Do you you have a technology background? Is that where you came from in your career? Are you a developer?

April LaMon 11:41
No, I came from a marketing background. And I spent the first probably 15 years of my career in consumer packaged goods. I worked for Kraft and I worked for Pepsi, I'm the mother of Aquafina. So I always worked in new businesses, even within big established companies. But really the turn I took next, really put me on the path where I am now. I became the Chief Marketing Officer of Armstrong, building materials company working with lots of builders, designers, architects, and I really fell in love with the built environment in that in that role. And from there really expanded upon that I was involved in many of the industry organizations. And then that kind of led to some consulting and from consulting led to trying to solve problems. And that's really where technology came into play. I have a genius business partner, who is the technologist whose we call them this solution there. He is tenacious with the problem. And we'll just wrestle it relentlessly to the ground and use this technology and really creative, engaging ways to do so.

Nancy Surak 13:00
So what take me through what a typical week looks like for you guys, or typical onboarding, either one is fine. What is it that you guys are working on? And what might that look like? For for the audience to think about?

April LaMon 13:15
Yeah. So we are very client led in terms of innovation. Because we work so deeply in a very specific segment of the real estate market. We are constantly listening for problems. And Mike my solution air business partner. Listen listens with the lens of what else can this really powerful app do? If we've got essentially everyone in the community? Who has their branded app on their phone, who walks through that as a doorway, to any number of different functionalities? What else can we do to make that experience in the community even better, and we've invested a lot over the last year in a product that we're launching right now called Alosant Azul, and Azul is kind of a playful nod to Blue Bluetooth. So today, you can use your communities app, instead of a fob or key card to unlock those doors. So not only is it me, the resident to the app through to my community, but the app is recognizing me and my identity, and that I belong here. And it becomes my virtual key to open doors to sign in for events to tap to check into locations. So here's my it has a mobile identification. So it's, it's now a way to both have identity management who lives here, but also, you know, me, you know, it's a two way street. And so all of these ideas come from things that we hear our clients say like well I can't this app do something like this, or I saw no hospitality epic was able to do that. So there's a great listening and cross pollination for ideas and solutions that we can put into the product.

Nancy Surak 15:14
Very innovative. I mean, my wheels are already turning like, oh, how can I use that in my life? I'm not in a master playing community. But I want to take just a step back, you talked about listening, and problem solving. What are some of the major problems that you guys are hearing right now in your space? Like, what are these masterplanned developers or other types of developers or home builders? What are they trying to solve today?

April LaMon 15:41
That's a great question. And I think it comes down to awareness. We, as consumers are constantly bombarded with messages that can peek for our attention. And the masterplan developer, and we work with lots of 55, plus more traditional senior living, they are struggling to compete with all of these other messages. And so we have a client who's done exit interviews with with homeowners who sell in a relatively short period of time, well, did you take advantage of this? Or did you do, like, Oh, my God, I didn't even know that existed. So there's still this challenge of making, you know, really delivering on the awareness of everything that there is to offer. Conversely, on the same coin, it's, well make it relevant to me, you know, I don't play pickleball. So it's, I don't need to wade through all the pickleball ball content. And so there is an AI and machine learning component to our platform, that recognizes based on your behavior in the app, that would recognize me as a yoga person, and maybe you as a SoulCycle person, and would curate this content in a way that would elevate content that's most likely to be of interest to you. So these big, programed just spectacular communities. It's great, I need to create awareness of what's going on, and how quickly can I make it feel like you belong here by elevating and prioritizing that content for you?

Nancy Surak 17:28
So I mean, I'm dying to ask this, I hope that you'll answer me. How much of the analytics are you guys providing to these developers so that they know it for that community? Or the next one? What's in most demand?

April LaMon 17:45
Yeah, that is really the treasure trove that we're sitting on is people with all the best intentions will tell you what they do. But monitoring and tracking behavior is really the lens that tells you what are they actually doing? What are they actually taking advantage of? And so every interaction is captured in the app. Now that we can activate the access control system. Well, how many times at an individual level does that person use that space or within an aggregate, between on Saturday between two and four? Are we staffed appropriately for the needs of the community and how people are using it? We built 10 pickleball courts, they're slammed. Next time, we should build, you know, 14 and forego tennis, for example. So there's a lot of that data that is available to be mined to understand actual behavior, and actual utility of the spaces that are created. So you you're headed in the right direction.

Nancy Surak 18:57
I really love that because, you know, in my business from a land perspective, when I'm selling a piece of land, and I have to go through municipalities and their hearings on like zoning or rezoning. Typically those elected officials are hearing from those who have the loudest voices. They don't always end up in it. Often, it's the negative ones. They're not always hearing from the, you know, folks who are supporting a particular project. So I love the fact that you are tracking the data analytics from that point of view, because instead of just hearing from those who are loudest actually monitoring real behavior, and not in an in a bad way, but just so that those communities can really deliver like a first class experience.

April LaMon 19:45
Exactly. And I think that is truly the intent. Right? As you have this amazing piece of property you have gone through an exhaustive process to what is the highest and best use of that land. And now how do I actually make that come to life. I mean, that's one of the things that's been so impressive to me, since being in this part of the business is the almost just this strong, strong commitment to vision for what it's going to become. And it can take decades to realize that vision. And it is, it's so impressive to me, I am part of the Urban Land Institute, I'm on a council. And I remember one of the early early meetings that I attended. And there was a develop there there from Texas talking about his project, and kind of walking us through what has transpired over the last 30 years. He was sharing. When I first got there, there were hundreds of 1000s of chickens, it was a chicken farm. And he was talking about how today he watches, you know, parents pushing a stroller walking a child by the hand into the school, and his voice cracked, his voice cracked, because it was such a passion. It required such passion of him to bring something from hundreds of 1000s of chickens to, you know, really touching the lives of real people. And I was so moved by that commitment and that passion. And I was like, How can we help make that story come to life.

Nancy Surak 21:27
I absolutely love that. And I joke around a lot with people that I say, you know, I take credit for what's built after I've sold the property. Whatever it becomes, if it becomes a masterplan community, or if it becomes an apartment complex, or an Amazon warehouse, it doesn't matter what it becomes, I just have such an amazing amount of ownership in it. I'm because I recognize been doing this almost two decades, I recognize how much my involvement has changed the fabric of the region that I live in, but becomes Yes, by what I've been able to the little parts of you know, or in some cases, big areas. And I've been able to impact it, it's really, it's really cool and special. So I totally understand where you guys are coming from, because you're a part of that in where you would be moved to watch that developer or a landowner, you have that experience, it is a really cool business to be in

April LaMon 22:23
It is. It really is and we're finding that developers are coming to us earlier and earlier in the process, because they want a way to share that story. They want a way to take their vision and make it more tangible to people even before it exists, right. And so we're employing technology like augmented reality, where you can open the camera in the viewfinder in the app, and pin digital assets to physical coordinates. So I see that there's a moving dirt over there, something's under construction, I have no idea what it is. I can open up and then all these amazing assets that are created, whether they're renderings or flyovers. So those can be all in planted as content within the app that's pinned to a geographic coordinate. And so people like, wow, this is going to be so cool. I want to make sure we get a house near this clubhouse because I can I can envision us being over there for cocktails, or if I have young kids, I want to be near the school. So just bringing those things to life is is is getting us involved with developers much earlier than than we even had hoped.

Nancy Surak 23:44
Yeah, that's, that's, I'm so excited. Just like learning about it. I'm like, oh, because I really see the application. And the reason I'm like, Oh, I bet you're gonna hear from municipalities. But you're gonna hear from these mixed use, like entertainment centers that are more in the retail and, and commercial space, but they're becoming these magnets for people to gather and for community to form. If you're not having those clients yet. I they're coming to you. I think you're on the horizon,

April LaMon 24:13
They're on the horizon. And it's, it's really exciting. This whole application, I think you mentioned maybe co working spaces, or when you said something that sparked that idea. I mean, we're doing that within our communities, our developers are doing them adjacent or nearby, reserve that space, pay for the time get a push notification, would you like to stay long or collect more revenue? I mean, it's as easy as tapping within the app. It's, yeah, I'll stay another hour or I'm off. I'm good. We're out and thank you so much any feedback, anything we could do to make it better? So just those mechanisms to streamline take some friction out, improve the quality of the experience. People want to do things themselves, they, they booked airplane tickets, hotel rooms, rental cars make hotel or dining reservations. They do that all in moments within their app now, why can't I do the same thing in the community that I live in or want to work your play in it? It can be and shouldn't be just that, that easy.

Nancy Surak 25:20
Now does the app also have connectivity from resident to resident,

April LaMon 25:26
We are a closed environment. So no content will appear in the app that isn't vetted by a publisher or an admin. That was a requirement early on from day one, largely, because there are a lot of open platforms that tend to foster that negativity. And so I think a lot of our clients are like I don't, I would, rather than just have a way to get to me quickly. I mean, I would have fixed it, if I knew I'm not monitoring a Facebook page the way I can in my app. So think about it more as a as a dedicated branded channel, without all the noise. And certainly most all of our communities publish content that comes from residents is just has to go through that filter first.

Nancy Surak 26:18
Got it? Okay. So when you were in the early stages of development, or even through COVID, or even now, what are some of the biggest challenges that you faced in getting all of this kind of off the ground and into the consumers hands.

April LaMon 26:38
You know, we're doing something that exists in other parts of our life, but not here. And so I think the biggest challenge then, and to some degree, it's starting to get a little easier, is convincing people that this vision of making your community this relevant, generating this much awareness that people will download and use and engage, and it will, it will lead to a better experience in the community. So part of it initially was like just trying to sell the idea of people are using their phone for everything in real estate's a little behind the curve. So let's, let's go guys, and so that was probably the the bigger challenge early on, and now it's starting to become an expectation. Because we focused on those fastest growing communities, their communities that all eyes are on in the industry, they're developers who are known for being progressive and innovative. And so it's starting to kind of trickle out now, it to be more of an expectation than an exception.

Nancy Surak 27:45
Now because well, obviously, if you're on a Product Council at the Urban Land Institute, you're talking about it there, too, which is where a lot of these folks are gathering, you know, in a professional manner to share their best practices. So I'm sure that that helps as well. When you look back on your whole life, your entire career, even when you were younger, do you see any sorts of historical points in time where you could have predicted where you would be today?

April LaMon 28:19
I try really hard to imagine that. And I have to honestly say No, what I do see in looking in the rearview mirror, is a is a much more cohesive experience than it felt like in the moment. And so one thing as I coach young people is really listen to that voice deep inside of you. Because even if you don't realize it here, there is something here that's guiding these decisions. And I look at some of the things that maybe felt a little more like serendipity that I now see as being very purposeful in and helping me, you know, do what I do today. And so, you know, I think it's a real it's a real challenge. And it's a real, to trust yourself. And trust that if just trust how you feel about it. Because there's, you know, it's a I mean, let's be honest, when I started working, I mean I my laptop computer look like a roller bag. You know, I started working well before the internet was available to major corporations, let alone households. So there's been a tremendous amount of technology and advancement that I'm just not smart enough to anticipate, I guess in the day but I'm so I know, within five years, there'll be something that I can't possibly imagine today. But what I can do is prepare myself to be open to those possibilities. And think from the standpoint of what what will it mean to people? What will it mean to individuals? What will it mean, to connect people in place in an incredibly powerful way? And that's where you'll find Alosant That's, that's where we live.

Nancy Surak 30:28
What a great way to sort of come to the end of our interview, I always wrap up with a few questions, you sort of addressed what you would tell a young person in your last answer, but I do would like an opportunity to ask you, if someone reached out to you, whether they're in land or development or with a masterplan developer or in technology, and they said, I have this desire or this goal, to you know, fill in the blank, whatever it is they want to do, right? Do you have a piece of advice that you've learned over your career besides being open? Right? For me to read success? What would you tell them?

April LaMon 31:18
You can always, always benefit by being curious, be curious, things aren't always what they seem, or there's a lot more there than might appear at the surface. Take the time, allow yourself the time to be curious and really explore whether it's whether it's a problem that you're trying to solve. The first and quick answer might not be the right one, take the time to be curious and go deeper. And I would say that to anyone about every facet of their life. I were meeting I'm I if the tables were turned, I can already think of 25 questions I would ask you because I would be so curious to learn more about you. And whether it's in your personal relationships, your work relationships, if it's has to do with directions that you might take your career, do not shortchange the power of curiosity.

Nancy Surak 32:25
Now, what a fantastic answer. I absolutely love it. You know, I raised my two adult children. And I've said, you know, if you show interest and curiosity in whoever it is that you're engaged with, they come conversation will flow. Yeah. You just sometimes have to go out of your way, even for people you might not gel with, to just ask questions, people will they will talk to you, it might take you a little bit if they're a little closed. But But yeah, as a mother, I've always said that to like, just go and try to learn about other people or cultures or things because they will make you a better person ultimately, as well. So I really appreciate such a wonderful answer. The last two questions I always end with are the next one is, is there a book or a podcast or you know, a magazine that you read or that you you know, content that you consume that helps keep you motivated or inspired in your business or personal life that you'd like to share?

April LaMon 33:33
Sure, sure. I just read the book My Life in Full by Indra Nooyi. Indra Nooyi is recently retired CEO of PepsiCo, and I'm a Pepsi alum. And unfortunately, I wish I would have gotten to know her. But such an amazing and inspiring journey of a woman who grew up in a very, very, very traditional Indian home, who just embraced the idea of performance with purpose and brought that into the into the corporate world. And so when I look at her journey, she's you know, about my age, you know, she came to the States for the first time to go to Yale, get her MBA in a sari. I mean, it's just, you know, there are a lot of really strong women who, who we all are standing on the shoulders of and I find her to be an incredibly motivating person who is very true to herself. So there were times reading that book that she'd mentioned people that I knew and worked with or situations where I was seen it from a different perspective. And it was, it was incredibly powerful for her to be so transparent about her journey to become I'm really a titan in the corporate world. So, you know, I think it's important to find people that really compel and speak to you at a deep level, you may not have the same experiences. But I think it's those are the stories that you read. But there this also for me the stories that you hold close to your heart.

Nancy Surak 35:24
Absolutely. I can't wait to to download that. I'm now I'm like, super excited.

April LaMon 35:29
Listen to it, because she reads it.

Nancy Surak 35:31
Yeah, I love that the most I do. I do listen to a lot of audiobooks, and selfishly, that's why I asked the question, because I'm always looking for more content. Because if it's a good audio book, I can usually finish it in about seven days, six, you know, anywhere between five and seven days, depending on how many hours that is. Because i i Listen, when I walk my dog. Sure. And I'm like, I'm always looking for new and better content. So thank you. And then finally, where can my listeners follow either you or or your business and watch her development unfold? Or if they're in a masterplan community, and they're like, We need this. How can they find you?

April LaMon 36:09
Sure, sure. I mean, we really focus on cultivating relationship on LinkedIn. So you'll find the Alosant Page or my personal page for April LaMon and you'll see there's a lot of cross sharing back and forth. It's Alosant.com. So it's really easy april@alosant.com. It's easy to take a look at but we really love celebrating our clients, and showcasing how they're making amazing things happen and how we can be a part of that. And so, yes, go ahead and follow us. So we'd love to have you track us.

Nancy Surak 36:46
You know, thank you, I'll make sure that those links are in our show notes for when it launches, April. It has been a pure pleasure, having you on the show, getting the opportunity to talk to you about your business and how you're shaping these communities across the United States. I am really so grateful that you said yes, and I'm can't wait for it to air and for my listeners to hear all about the amazing things you guys are doing. You have a great afternoon.

April LaMon 37:13
Thank you so much. I really appreciate the opportunity. Take care.

Nancy Surak 37:17
Thank you for joining us for another episode of She's Wild the podcast for women and land and development. If you enjoyed today's show, please go out and rate us so that we can be found by other women in our industry. And if you know women who are working in land and development, please share this podcast with them. And if you know a total rock star woman, badass chick who is killing it in land and development anywhere in North America. I want to know who she is. Please reach out to me so that I can feature her on an upcoming episode.